One thing’s for sure – you need some smart link building techniques because it isn’t that easy to rank your website among the top ten in search engine results. There are two things that you would need to take into account during link building – link quality and the time taken to obtain them.
Choose Natural Link Building
Never subject your site to thousands of links overnight. This is one of the worst link building techniques. It creates a wave of suspicion and your site might even get penalized. In order to be in the good books of the major search engines, you should let your site grow over time. This is called natural link building. Here, you gradually increase the number of links to your site, which looks natural.
Use Reciprocal Linking
Link building techniques like reciprocal linking help in creating inbound links. They are links referred to by other sites that guides a visitor to your site. To get them, first, you need to provide outbound links, which are links to other sites on your site. After that, you send a mail requesting a link to other sites. As this process is time consuming, you must be prompt in your negotiations.
Link Up With Rivals
Surprised? Well, this really works! Experts recommend building links with your rivals, as their sites harbor content on the same topic as yours. Reciprocal linking with your competitors paves the way to healthy competition. It’s a win-win situation. Don’t forget that your competitor also gets your link on his website.
Write Keyword Rich Articles
One of the best link building techniques is writing relevant and content rich articles with appropriate keyword density. Remember; visitors clicking on sites look for information. Their very purpose of referring to search engines is getting up-to-date and relevant information on a particular topic.
Post your articles on good web directories to get a substantial amount of links. Directories are a great source for inbound links. You can also get your site registered with a well-known directory. However, remember to have good quality links, which is as important as the number of links.
Go In For Triangular Linking
This is one of the most interesting link building techniques. Suppose, your website is A. You link with site B. Now, site B links with site C. And Site C links back with your site A. Thus, it forms a link triangle!
There are many other link building techniques. Purchasing good quality links is also one of them. According to a wise man’s advice: do what you think is right and never bend the rules. Also, quality should be your top priority. No business can flourish on mediocrity.
